Life is Good

Life is Good was built on a simple yet powerful idea—optimism. Brothers Bert and John started their journey as hardworking, entrepreneurial college students with nothing more than a t-shirt business and a dream.

It didn’t take long for them to discover that optimism truly resonates. Their cheerful character, Jake, paired with uplifting phrases, became the heart of a brand that grew from local favorite to a nationally recognized name. Today, Life is Good connects with people who embrace positivity and enjoy sharing that spirit with the world.

In downtown Newburyport, you’ll find a Life is Good store brimming with that same positive energy—right across the street from Sea Level Oyster Bar. Whether you’re treating yourself, shopping for the kids, or searching for the perfect gift, you’ll discover a wide selection of clothing and accessories that radiate optimism. Browse through everything from water bottles and casual jewelry to wallets, purses, branded baseball hats, hair accessories, stickers, magnets, and even a fun assortment of games and toys.

And in case you missed the news—Life is Good has a fresh new home! Stop by their updated location at 1 Merrimack Street, Unit #4, and see what’s new.